WillJini press and media

WillJini is an Indian estate planning and inheritance company. It helps families write Wills and set up private family trusts, and handles probate, succession certificates and the transfer of property after a death. WillJini has served more than 20,000 customers across 480 cities and 32 countries since 2013.

Yes. WillJini raised its first external round from SPJIMR batchmates, close friends and some of its own channel partners. Until this round WillJini was bootstrapped.

WillJini's first round values the company at US$3.5 million post-money. That figure is the company's valuation, not the amount raised.

WillJini's first round came from eleven SPJIMR batchmates (one of them Jugal Popat's roommate from campus), five wealth management companies, close friends and some of WillJini's own channel partners. Three investors are quoted in the release: Priyesh Sampat, a Mumbai-based wealth advisor; Sapan Gandhi, an SPJIMR batchmate; and Pranav Byatnal, another batchmate and WillJini's first investor.

WillJini was founded by Jugal Popat, Rahul Shah and Jatin Popat. The business started with Jatin Popat, a practising lawyer and Jugal's father, who in 2013 began treating requests from CEOs to prepare their Wills as a business. Jugal Popat, an SPJIMR MBA and former Swiggy executive, joined full time in 2022.

While it was bootstrapped, WillJini grew its monthly revenue from about Rs 3 lakh to Rs 50 lakh. It has served more than 20,000 customers across 480 cities and 32 countries.

WillJini will use the capital to expand its advisory team and its sales organisation, strengthen its technology infrastructure and enter new geographies.

WillJini is a Mumbai-headquartered team with offices in Delhi, Noida and Bengaluru. Its head office is at 308 Orchid Plaza, Off S.V. Road, Borivali (W), Mumbai 400092.

WillJini is the official succession planning partner of financial institutions including HDFC Group, Tata Group, Yes Group, IIFL and Incred Wealth.